Turning a website into a money making venture is something that everyone is trying, with varying degrees of success. For every Google that uses contextual advertising to garner success, there are a million other websites that never earn a dime. Ultimately, the management of the website is to blame for its successes and its failures. But no matter what, you will need to incorporate revenue streams into your business plan if you hope to have any success at all. And when you do that, contextual advertising should be a central component of your revenue generating activities. The reasons that contextual advertising works are many.
1. Goes in line with web content.
The biggest reason why contextual advertising is a success online is that it scans the contents of the web page and delivers highly targeted ads based on the reason the user is there in the first place. Web content, as such, is vital to the growth of revenue, so if you are not producing quality keyword rich content, then this method of revenue generation will do you little good. The reason many of these campaigns fail is not because of the campaign itself, but because of the utter lack of content that many websites suffer from. At first, content is frequent and good, but as time lags on, enthusiasm wanes, and before you know it, a site hasn't made an update in weeks, thus sending their traffic to rival websites.
2. Tickles the buying bone at the right time.
Aside from being relevant to the content of the website, contextual advertising campaigns tickle the buying bone of the reader at the right time. More and more campaigns have moved to placing contextual ads right there in the middle of the text, and while some may find it obtrusive, the practice has historically gotten results. In other words, sites that make use of these ads earn more than sites that don't, 100 percent of the time.
3. Gives the consumer added value.
People use the World Wide Web primarily to gather information and value. Contextual ads may be vilified as "just another form of advertising," but the reality is the ads are targeted in a way that adds value to the website user's experience. They do not detract or take away because they give the user a direct portal to a product or service that can enhance what he's learning from the website itself.
Contextual advertising is here to stay, because it works. If you are running a website, and you want that website to generate revenue, then you cannot afford to ignore what this type of campaign can do for you. Rather than fight it, give in, and reap the benefits.
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